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Dear Sir or Madam,
I would like to draw your attention to the following information about the price of advertising in Science, People & Politics ISSN:1751-598X (Online). The information relates to adverts sold directly by GavaghanCommunications or by an agent of GavaghanCommunications on behalf of GavaghanCommunications for display on urls carrying content for the title, Science, People & Politics ISSN 1751-598X (Online), a title owned by the company, Science, People and Politics Ltd., Co. No.05901911. It does not apply to ads sold by google and displayed on urls of the title Science, People & Politics as part of the google adsense programme in which GavaghanCommunications participates. GavaghanCommunications is a sole tradership name, registered with HMRC, for Helen Gavaghan, a journalist (NUJ membership 63622), science writer, editor and publisher. GavaghanCommunications has no plans to participate in any other form of third party advertising scheme.
Only the names of advetisers, their products and services, that are carried on this site, not those served by google, that is adverts sold by GavaghanCommunications or an agent of GavaghanCommunications, can be located by the FreeFind search engine dedicated to this site and located on the home page. If that changes the site search engine will be removed. Customers, potential customers and interested readers are invited to visit the advertisers' page SEE IMPORTANT CORRECTION NEXT PARAGRAPH.
In fact it seems that what happens is that the site search engine finds all text that is impressed on a site page at the time that the site indexing tool was run. So, because many of the google ads impressed on the pages on this site change quite often their locations on this site are often not correctly identified by the site search engine if the ad is provided by google rather than the site itself. I am exploring what coding options exist for excluding robots/crawlers from specific areas of individual pages, eg the google ad text, but in the meantime I have decided to keep the site search tool to enable readers, authors and customers to find the editorial and press release information they want and any adverts that are sold directly by the site owner or an agent of the site owner or information about the soletradership carried on this site and the books it carries. The pricing of adverts this site aims to sell rather that those sold by google is not linked to cost per click. One way to ensure that google advertisers are not indexed by this site is to remove the google script whilst the site indexing tool is run and then to replace the script. However I do not know how to prevent google ads from being printed if they are impressed on a page at the time the page is printed. So it is worth checking with the open access version of the publication to be sure the company or individual is still advertising.
Only the names of advertisers of adverts, and the dates they appeared, which were sold directly by GavaghanCommunications or an agent on behalf of GavaghanCommunications, not those served by google, will be listed in the index of advertisers in Science, People & Politics which Gavaghancommunications will publish annually, and triennially in print form for legal deposit. Science, People & Politics would like to carry all types of adverts, but does not want legal deposit criteria to constrain an advertiser's options. As yet Science, People & Politics is not making voluntary electronic deposits of the title at the British Library, but is working toward doing so as soon as possible.
Moving images, real or cartoons, served from a corporate server as adverts to a page of the title, Science, People & Politics, could be provided in still cartoon form and/or as a script for legal deposit of the print form of the title together with the page/s they were associated with and the time they were associated with that page. Rules/guidelines for legal deposit of the electronically produced bimonthly are as yet unclear but the publisher of Science, People & Politics would like to deposit at the same time as the bimonthly the list of advertisers, their time on line and the page of the title they were associated with, as well as cartoons and scripts of any moving adverts shown with the title.
If you wish to buy against an earlier published article in the bimonthly, your advert, its time and location/s on line in association with Science, People & Politics can be listed on line at the end of the calendar year in which your advert appeared and published in print form triennially.
The site's home page, owned by Helen Gavaghan, is available for corporate icons either alone or providing a link to pages of text at GavaghanCommunications over which GavaghanCommunications has copyright control. In a change in policy GavaghanCommunications is also happy to provide a link to corporate websites if required, but I doubt that will help the advertiser figure out where the potential customer is coming from in the cyber world.
If the link is to or from a page of Science, People & Politics GavaghanCommunications (publisher of the title) will added that information once the advert and link are no longer on line to the base of the url in the title below the publisher's corporate colours.
The size and location of an advert sold by GavaghanCommunications or an agent of GavaghanCommunications on a page of Science, People & Politics is negotiable, but the aim is to not compromise or dwarf the visibility or impact of editorial content. A copy of the advert (still or moving) published in Science, People & Politics will need to be printed for legal deposit of the single triennial series of the title, will be printed annually for the publisher's records and could be provided for bimonthly electronic deposit.
The adverts will be separately indexed by advertiser's name together with the dates that they were on line associated with particular pages of the title.
Your advert or the fact that your advert is or was on line will then be visible in three ways: alphabetically via the page listing advertisers and their time and location on line, or via the search engine on the site's home page and, once removed from a page, the fact that an ad was on line will be visible at the base of the page, also with the length of time that it was on line. Your company name and the location and dates that your advert was on line and the page that your advert was associated with will be listed here once your advert is no longer on line associated with a page of the title Science, People & Politics.
Please see privacy policy.
The variables affecting price are:
Position;
Number of positions bought;
Length of time on-line;
Whether the logo links to text;
Whether the advertiser supplies the text;
How much text, and how often the advertiser would you like the content to change or the advert's position in the publication to change.
Examples of price range (excluding VAT) would be from:
£100 for placing your company logo in one place alongside a particular review, essay or feature for one month and having it listed on the advertising page (please click on advertising on the front page of www.gavaghancommunications.com), and a link from that page to your logo.
If your advert links to a page of text about your company and you provide that as plain text and it does not exceed 1000 words, the cost of having that text on line for one month in a simple box would be £100.00. Any change required would be made at a cost of £45 per hour and would be made within three working days. Additional months without changes being made would cost £40.00 per month for three months. After four months the monthly charge would begin to go up again - in £10 increments - until it reached the initial £100.00.
Placing a simple logo on the front page would cost £200 for the first month and £400 per month for subsequent months. Text to which the logo links would be charged as for text on "inside pages". Inside pages are defined as pages reached by more than one click.
Payment of 50 percent would be due on placing the order and giving the publisher notice of the date when you would as advertiser like the advert to appear against existing or published or yet to be published material.
Up to two working days (excluding weekends) before the publication date you have specified you could alter without cost to yourself the date when you would like the advert to go live.
The balance of your initial order would become due within six weeks of publication.
If you delay publication of the date you wish to publish your advert for more than two weeks, the balance of payment would become due within six weeks of two weeks after the initial publication date. The full balance would be due irrespective of whether the advert is published.
If the balance is not paid by the term date and your advert has been published your advert would be removed, and a fresh order would need to be placed if you wished to recontract with GavaghanCommunications. Adverts will not be accepted for a period of less than one month.
I would welcome any feedback concerning the content, corrections and advertising policies and aims of the publication and feedback on how advertising in Science, People & Politics can work with deposit of the title (editorial and advertising) at the British Library.
Yours sincerely
Helen Gavaghan
Publisher and editor: Science, People & Politics, ISSN: 1751-598X (0nline). |